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Paid Advertising & PPC Management

Paid Ads That Deliver Profit, Not Just Clicks

I combine data science with performance marketing to build paid advertising campaigns that scale efficiently. Every pound you spend is tracked, optimised, and tied to real business outcomes.

  • 4.8x average ROAS
  • Google & Meta certified approach
  • Full conversion tracking
  • Transparent reporting
4.8x Average ROAS achieved
-35% Cost per lead (6 wks)
+2x Conversion rate uplift
90 days Avg time to profitability
## Why Most Paid Ad Campaigns Waste Money The biggest mistake businesses make with paid advertising is running campaigns without a solid measurement foundation. Without accurate conversion tracking, you're flying blind — spending money on clicks that never become customers. My approach starts with the **data layer first**: proper GA4 setup, conversion tracking, and pixel configuration before a single pound goes to ads. Then I build campaigns that target the right audience, with the right message, at the right time. **My paid ads framework:** Track — Test — Optimise — Scale.

Full-Service Paid Advertising Management

From strategy and setup to creative development and ongoing optimisation — comprehensive paid media management for UK businesses.

Google Ads (Search & Display)

Targeted Google Search and Display campaigns that capture high-intent traffic and convert at the lowest possible cost per acquisition.

  • Search campaign setup
  • Negative keyword management
  • Quality Score optimisation
  • Ad copy A/B testing
Start Google Ads

Meta Ads (Facebook & Instagram)

Audience-targeted campaigns on Facebook and Instagram — from brand awareness to direct response, retargeting, and lookalike audiences.

  • Custom audience targeting
  • Creative testing (images & video)
  • Retargeting sequences
  • Lookalike audience scaling
Start Meta Ads

LinkedIn Advertising

B2B lead generation through LinkedIn professional targeting — ideal for reaching decision-makers and high-value business clients.

  • Job title & company targeting
  • Lead gen forms
  • InMail campaigns
  • Thought leadership ads
Start LinkedIn Ads

Conversion Tracking & Analytics

The foundation of effective paid advertising. Proper GA4 configuration, pixel setup, and server-side tracking for accurate attribution.

  • GA4 event tracking
  • Meta Pixel & CAPI setup
  • Google Tag Manager
  • Attribution modelling
Fix My Tracking

Landing Page Optimisation

High-converting landing pages designed specifically for your ads — matching the message, audience, and intent of each campaign.

  • Message-market fit
  • CTA optimisation
  • Mobile-first design
  • Speed optimisation
Build Landing Pages

Shopping & Performance Max

Google Shopping and Performance Max campaigns for e-commerce businesses — maximising product visibility and revenue from paid search.

  • Product feed optimisation
  • Smart bidding strategies
  • ROAS target setting
  • Shopping campaign structure
Scale E-commerce Ads

Paid Advertising Packages

Monthly management fees (excludes ad spend budget, which goes directly to the ad platforms).

For Small Businesses

Ads Starter

From £350/mo

Rolling monthly · Min. £500 ad spend recommended

  • Single platform management
  • Basic conversion tracking
  • Monthly performance report
  • Google OR Meta

What's included:

  • Campaign setup & structure
  • Ad copy creation (up to 5 ads)
  • Keyword research or audience setup
  • GA4 conversion tracking
  • Monthly performance report
  • Email support
Get Started

For Scaling Businesses

Ads Authority

From £750/mo

Rolling monthly · Min. £3,000 ad spend recommended

  • Multi-platform management
  • Server-side tracking
  • Landing page development
  • Google + Meta + LinkedIn

Everything in Growth, PLUS:

  • LinkedIn Ads management
  • Server-side tracking (CAPI)
  • Custom landing page per campaign
  • Shopping/Performance Max
  • Weekly optimisation & reporting
  • Quarterly strategy review
  • Dedicated account management
Get Started

Why Data-First Paid Advertising Gets Better Results

Tracking Before Spending

I refuse to launch ads without bulletproof conversion tracking. Most agencies skip this step. I don't — because without it, optimisation is impossible.

Audience Precision

Using data science tools and platform audience insights, I build detailed audience profiles that put your ads in front of people most likely to convert.

Creative That Converts

I write ad copy and design concepts based on your customers motivations, objections, and language — not generic marketing speak.

Transparent Ad Spend

Your ad budget goes directly to the ad platforms — not through me. I charge only for management, and you always have full account access.

Continuous Optimisation

I review performance weekly, adjust bids, pause underperformers, and scale winners. No set it and forget it — active management every single week.

Plain English Reporting

Monthly reports explain exactly what happened, why, and what we are doing next. No hiding behind vanity metrics — only revenue-focused KPIs.

Paid Advertising FAQs

How much should I spend on ads each month?
This depends on your industry, competition, and goals. For Google Search, I recommend a minimum of £500/month ad spend for meaningful data. For Meta Ads, £300–500/month minimum. I can help you determine the right budget based on your target CPA and revenue goals during our free consultation.
How quickly will I see results from paid ads?
Unlike SEO, paid ads can deliver results immediately once campaigns are live (usually within 2–3 business days of setup). However, optimising to your target ROAS/CPA typically takes 4–8 weeks as the algorithms gather data and I refine targeting and bids.
Do I need my own ad accounts?
Yes — you should always own your own Google Ads, Meta Business Manager, and LinkedIn accounts. I will manage them on your behalf with admin access, but you retain full ownership. Never let an agency own your ad accounts.
What is ROAS and what can I realistically achieve?
ROAS (Return on Ad Spend) measures revenue generated per pound spent on ads. A 4x ROAS means for every £1 spent, you earn £4 in revenue. My average client achieves 4.8x ROAS within 90 days, though this varies by industry and market.
Can you work with an existing campaign or do you start fresh?
Both. I can audit and improve existing campaigns (often finding quick wins within the first 30 days) or build from scratch. I will recommend the best approach after reviewing your current setup.
Do you create the ad creative (images/videos)?
I write all ad copy and provide creative direction. For image and video creation, I work with trusted design partners or your internal team. Static image ads are included in the Growth and Authority packages.
What platforms do you manage ads on?
I specialise in Google Ads (Search, Display, Shopping, Performance Max), Meta Ads (Facebook and Instagram), and LinkedIn Advertising. I also have experience with Microsoft/Bing Ads and TikTok Ads.

What Clients Say About My Paid Ads Work

✓ Client Story
"Amanuel redesigned our website and managed our SEO and ads with precision. We noticed stronger online visibility, more inquiries from international travelers, and a smoother booking process. Excellent communication throughout."
Amanuel Assefa CEO, Aman Ethiopia Tours
✓ Client Story
"The website build was clean, modern, and optimized from day one. The SEO and paid ads helped us reach targeted audiences and grow our online presence. Very reliable and efficient service delivery."
Kiros Zeray Mehari CEO, Lucy Ethiopia Tours
✓ Client Story
"Our new website looks professional, loads fast, and represents our brand clearly. The redesign improved customer engagement and made it easier for guests to explore our tours and accommodation. Highly recommended work."
Molla Kassaw Owner, Hilltop Lodge Lalibela

Ready to Make Every Advertising Pound Count?

Get a free audit of your current paid advertising. I will identify wasted spend and quick wins within 24 hours.